Online Advertising Google Adwords- If you are in a particular competitive business Google AdWords can get a bit expensive, so be sure to manage your bidding and budget very closely. LeadTail- A great resource tool for researching and buying online advertising. But, don't throw a bunch of money around without creating a plan and sticking to it. AdBrite- A marketplace for all types of advertising. Jivox- A pretty cool tool for creating video ads for your business. Packages start at FREE! Yahoo- Yahoo is the second player in local search, so strongly consider getting some ads on here, but again, control your budget and cost Clickable- Manage all your online campaigns in one spot.
Print Advertising Mediabids- If you need to buy print, don't pay full price. Check out Mediabids before you buy any magazine or newspaper ads.
Direct Mail Amazing Mail- Sometimes you just need to send out one card or two at a time. You need a reliable partner to handle that. Enthusem- Very cool tool for sending response oriented direct mail cards to your customers and a friends. Modern Postcards- Great prices on gorgeous postcards. Vistaprint- Maybe not the best quality but you can't beat their prices. PsPrint- Great printer with great prices. Customer service is so-so.
Radio Bid4Spots- buy offline radio spots online in an auction format. Good deals can be had here. TargetSpot- online radio advertising marketplace
Advertising Tracking AdSymetrix- The most robust call, click and chat tracking software for small businesses. Tracking online and offline ads all in one spot.